General Mills Tops Kellogg in Market Share for First Time.(Brief Article)

Food & Drink Weekly | January 1, 2000 | Copyright

General Mills surpassed Kellogg Co. as the largest U.S. cereal company for the four-week period ending Dec. 5. General Mills had 29.8 percent of the market, based on pounds sold, while Kellogg dropped to 27.9 percent, according to supermarket data collected by Information Resources, Inc. (IRI). In 1998, Kellogg had 31.4 percent of the market to General Mills' 27.7 percent, according to IRI. Purchases of General Mills' cereals rose 4.1 percent during the recent four-week period, while purchases of Kellogg cereals dropped 14 percent.

General Mills' share of the market ...

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