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EarthLink Slings Mud at AOL in Marketing Battle.
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In the history of corporate marketing, a host of companies have implemented "Us vs. Them" campaigns to attract customers: Coke vs. Pepsi, Hertz vs. Avis, AT&T vs. Sprint vs. MCI vs. everybody else.
In the Internet realm, a similar contest is brewing: EarthLink Network Inc. vs. America Online.
Earlier this month, Pasadena-based EarthLink debuted its "Opt Out of AOL" campaign, aimed at disgruntled AOL customers.
Every AOL customer who switches to EarthLink will receive one month of free service, a sequence of "change of address" e-mail notifications ...
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Rainbow Technologies Launches Homeland Security Initiative; New Website Details High-Assurance Homeland Security Solutions for Government and Business Customers.
PR Newswire
; Rainbow Technologies, Inc. , a leading provider of digital content...prnh/20020701/RAINLOGO ) Users can access the site via Rainbow's homepage at http://www.rainbow.com/ or click on http://www.rainbow.com/homelandsecurity...
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RAINBOW PROGRAMMING HEATS UP THE WATERS FOR INTERNET SURFERS
PR Newswire
; ...N.Y., Feb. 22 /PRNewswire/ -- Rainbow Programming Holdings, Inc. today extended...announcement of interconnected sites for Rainbow and each of its eight networks on the...the Internet's interactive medium. Rainbow's unprecedented launch of eight web...
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Chasing Rainbows.(The Home Forum)(Kid Space)
Newspaper article from: The Christian Science Monitor
; ...your back is to the sun. See a rainbow? You can also see rainbows in the fine spray from a garden...your own And not only do we see a rainbow, everyone sees his own, personal rainbow. "Rainbows are like your shadow," says Lee...
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Rainbow Technologies creates eSecurity division; Shawn Abbott named President of new division that combines Rainbow iVEA and Digital Rights Management Group.
M2 Presswire
; M2 PRESSWIRE-30 July 2001-RAINBOW TECHNOLOGIES: Rainbow Technologies creates eSecurity division; Shawn Abbott named President of new division that combines Rainbow iVEA and Digital Rights Management Group (C)1994-2001...
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 "Des Plaines Times (IL)")
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Rainbows of hope
Newspaper article from: Des Plaines Times (IL)
; ...churches. Gradually, Rainbows spread throughout the...organization was named Rainbows because so many of the...if they were seeing a rainbow after a bad storm...and it was like a rainbow," Marta said. "It...children who named it." Rainbows has two curricula...
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 "Norridge News (IL)")
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Rainbows and promises
Newspaper article from: Norridge News (IL)
; ...an unexpected rainbow could brighten...little. The rainbows turned up in...varied as the rainbows created this summer. Rainbow Hospice, continuing...this year's rainbows, and have some...spare to assist Rainbow Hospice in any...
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RAINBOWS SEEM TO LINK HEAVEN AND EARTH.(DAILY BREAK)(Column)
Newspaper article from: The Virginian Pilot
; ...passenger seat beside me. "It's a rainbow!" We were driving through the Ghent...one?" I did indeed. A perfect double rainbow! It was spectacular. It was breath taking...the sight of a colored bow in the sky. Rainbow mythology is found in every culture...
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Rainbow Sports Networks Names Daniel Ronayne Senior Vice President, Marketing And Communications.
Business Wire
; ...BUSINESS WIRE)--June 10, 2002 Rainbow Sports Networks, a division of Cablevision's Rainbow Media Holdings, Inc., today announced...and communications. Ronayne, a 15-year Rainbow veteran, was previously vice president...
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Rainbow Media Names Hank Ratner Vice Chairman.
Business Wire
; ...BUSINESS WIRE)--June 5, 2002 Rainbow Media Holdings, Inc. (NYSE:RMG...will continue to report to Josh Sapan, Rainbow's president and CEO, who announced...months, against a backdrop of change at Rainbow and in the industry. Mr. Ratner, 43...
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Rainbow's Chinese Subsidiary Receives ISO9001 Certification.
News Wire article from: AsiaPulse News
; ...BEIJING, Aug 14 PRNewswire-AsiaNet - Rainbow Technologies, Inc. (Nasdaq: RNBO...s majority owned subsidiary in China, Rainbow Goldensoft Co., Ltd., received ISO9001 certification on August 1, 2000. Rainbow Goldensoft is certified as being fully...
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