Chai Spicing Up America's Cup.

From: Tea & Coffee Trade Journal | Date: December 1, 1999| Author: | Copyright information

By most accounts, chai first hit the American market in the 1960s, appearing in natural foods markets and cutting edge cafes in places like Santa Cruz, California and Boulder, Colorado. Brought to the U.S. by people like Heather Howitt, president of Oregon Chai, who traveled to India and upon returning home, found herself craving the sweet, milky, tea-based beverage of those lands.

"Chai is a flavor you can't get enough of," proclaims Howitt. "In fact, I'm what you might call a chai addict. When I moved back to my hometown of Portland (having traveled to India and studied in ...

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