Does the Sexual Double Standard Still Exist? Perceptions of University Women. The Journal of Sex Research | November 1, 1999| | COPYRIGHT 1999 Taylor & Francis Group, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

The sexual double standard has been the focus of considerable research since the 1960s. Ira Reiss (1960), the pioneer researcher, defined the orthodox double standard as prohibiting premarital sexual intercourse for women but allowing it for men. This standard evolved into the conditional double standard in which women were permitted to engage in sexual relations only within a committed love relationship, whereas men were permitted to have as many sexual partners as they wanted without condition. In studying the double standard, researchers have generally focused on one of ...

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