COLOR ME CHESTNUT.(Crayola changes crayon name from Indian Red to Chestnut)(Brief Article) From: American Forests | Date: January 1, 2000| Author: | COPYRIGHT 2000 American Forests. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The company synonymous with childhood this summer announced it would tuck an environmentally friendly message inside a child's standard box of 64 rainbow crayons. The company's renaming of its reddish-brown crayon to "Chestnut" marks only the third time in its 96-year history Crayola has changed a crayon's name.

Some environmentalists attribute the selection of the name to ...