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All abuzz about handsome quarterly.(Saturday)(The Mag Trade)
From:
The Washington Times
| Date:
July 25, 1998| Author:
Grenier, Cynthia
| COPYRIGHT 1998 News World Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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According to the July 27 edition of Newsweek, the buzz is that in magazines, Double Take is the thing, not Steve Brill's Brill's Content. Mr. Brill's mag is scornfully dismissed as being an object of "hype," which is defined as "PR, manufactured buzz."
Double Take visually is a handsome product, indeed. Founded at the Center for Documentary Studies at Duke University in 1965, DT is definitely what you might call politically conscious and politically correct. Witness...
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Caught in the buzz machine: Tina Brown's New Yorker.
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; ... media, in a word. Brown wanted to make news, create attention for the magazine, generate ... electoral victory in November, mediagenic news about who's acquiring whom); added bodies ... heart of mainstream American journalism. News organizations actually do sermonize about ...
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; It is a revealing measure not merely of the parlous state of American literary fiction but also of the current editorial climate at The New Yorker that of the 196 pages in the magazine's "special" fiction issue, only 46 are actually devoted to new fiction, and those 46 are liberally sprinkled with
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Cashing in on New Yorker cache
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; Ian Shapira is a Globe correspondent. He writes from Louisville, Ky. If The New Yorker's readers, as well as its writers, disdain celebrity fluff, they certainly do not seem to mind hype about the magazine. Books, essays, and memoirs all are part of a lucrative publishing vein that has produced 10
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Shawn (Yawn) Gone; Unlike New Yorker Sentences, an Editor Can't Go On Forever
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New Yorker reflected the culture, author says
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NEW YORKER, NEW YORKER
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