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Koch's Millennium.(Boston Beer Co.'s Jim Koch produces limited edition of Samuel Adams Millenium beer)(Statistical Data Included)(Interview)
From:
Modern Brewery Age
| Date:
November 15, 1999
| COPYRIGHT 1999 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Boston Beer's Jim Koch brews a beer to last a thousand years.
Jim Koch of the Boston Beer Co. has chosen the turn of the millennium to take specialty beer to a new more flavorful (and expensive) level. He has produced a limited edition Samuel Adams Millennium beer with 20% alcohol by volume, selling for $200 a bottle. Each blue glass bottle is packaged in a velvet sack, encased in a wooden presentation box. It well may be the ultimate brewer's vanity project--a beer that...
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