UNDER THE BIG TOP.(Brief Article)

From: Entrepreneur | Date: December 1, 1999| Author: Kelley, Bill | Copyright information

P.T. Barnum was more than master of the show; he may very well have been the greatest salesman on earth.

Quick: Name your favorite sales guru. Zig Ziglar? Tom Hopkins? How about P.T. Barnum? Well, Barnum wouldn't be my first choice either, but Houston consultant Joe Vitale says he should be on the top of any serious businessperson's list. "He was a master showman, for sure," says Vitale, who teaches a sales and marketing course based on the 19th century entrepreneur's bu...

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