BABE DIDRIKSON TEES OFF.(Brief Article)

WWD | December 2, 1999| | Copyright

NEW YORK -- Babe Didrikson, a signature activewear label inspired by the lifestyle of the late Olympic gold medalist and perhaps the greatest woman athlete of modern times, aims to outfit more women with a new sportswear collection called Millie D.

Didrikson, whose given name was Mildred, won three U.S. Open golf titles and two gold medals for track and field in the 1932 Olympics.

The Millie D. line will be launched at retail for fall 2000, according to Fran Matthews, president and chief executive officer of FranSport International, the maker of Babe ...

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