Public Drinking.(Federal Trade Commission attacks alcohol industry marketing)(Brief Article)

From: Reason | Date: December 1, 1999| Author: | Copyright information

In September, the Federal Trade Commission reported to Congress that beer, wine, and liquor makers have dangerously loose standards regarding the marketing of booze to minors. While stopping short of recommending that the government regulate alcohol advertising, the report rattled the government's saber and has been taken by companies as a warning that they had better get onto this federal wagon.

The study, commissioned last August at the height of the national debate on tobacco, required eight companies to show they have complied with self-enforced industry advertising ...

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