Venezuela: Kreisel invests to market electronic games.

From: South American Business Information | Date: November 17, 1999 | Copyright information

Kreisel has invested Bs$500mil in a marketing campaign for its electronic game Nikko, expecting to sell 60,000 units in the Christmas season in Venezuela. Kreisel estimates a 20% drop in the domesticelectronic games market for 1999, and wants to reinforce its position.

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