Chief Executive (U.S.)

The Cocktail Napkin As Magna Carta.(Southwest Airlines company history)(Brief Article)

Chief Executive (U.S.) | October 1, 1999 | Copyright

In a recent profile of Southwest Airlines CEO Herb Kelleher, CE noted that Texas businessman Rollin King and Kelleher drew up the business plan for the fledgling airline on "a cocktail napkin in a local bar." This morsel of anecdotal color indicates that the birth of Southwest Airlines was a bit unexpected, that in many ways it grew out of an informal conversation. But it also serves as an inspiration to entrepreneurs everywhere, by demonstrating that the course of a corporate empire can be mapped out without the assistance of lawyers, investment bankers, and even secretaries -…

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The Cocktail Napkin As Magna Carta.(Southwest Airlines company history)(Brief...
Magazine article from: Chief Executive (U.S.) ...caboodle can be captured on a flimsy cocktail napkin. Southwest Airlines is by no means the only company to ever come into being after a couple...down for a few hours and doodled on a cocktail napkin. Throughout American history, numerous...

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