A talk with the chairman.(interview with Bill Coors of Coors Brewing Co.)(Interview)

Modern Brewery Age | September 13, 1999 | Copyright

Bill Coors speaks with us about industry history and that famous Rocky Mountain beer.

Bill Coors has put his imprimatur on the Coors Brewing Co. from top to bottom-starting with the dress code. When Bill started at the brewery he wore a bow-tie like his father had done. "I could tie that thing in the dark," he says. "As soon as my father died, however, I switched to a four-in-hand. Shortly thereafter I put my ties away, and just went tieless. I still hate to wear a tie, and so does everyone else in the family." Bill is perhaps best known as the visionary who fought ...

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