A talk with the chairman.(interview with Bill Coors of Coors Brewing Co.)(Interview)

From: Modern Brewery Age | Date: September 13, 1999 | Copyright information

Bill Coors speaks with us about industry history and that famous Rocky Mountain beer.

Bill Coors has put his imprimatur on the Coors Brewing Co. from top to bottom-starting with the dress code. When Bill started at the brewery he wore a bow-tie like his father had done. "I could tie that thing in the dark," he says. "As soon as my father died, however, I switched to a four-in-hand. Shortly thereafter I put my ties away, and just went tieless. I still hate to wear a tie, ...

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