Unlikely Bedfellows.(joint venture between Playboy Enterprises and Cisneros Group)(Brief Article)

Latin Trade | November 1, 1999| | Copyright

Playboy Enterprises and the Cisneros Group pair up to bring video erotica to Latin America and beyond.

SHOWS SUCH AS "CLUB WILD SIDE" AND "Sexcetera" may not translate easily into Spanish. But Chicago-based Playboy Enterprises and the Cisneros Group, the Venezuelan media giant, are betting that video erotica will translate into a major presence in Spanish-speaking households.

Now heading to TV screens in the United States is Playboy TV en Espanol, a 24-hour channel aimed at the fast-growing Latino market and featuring dubbed versions of its regular ...

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