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Cable stations opting to run liquor ads.(Business)
From:
The Washington Times (Washington, DC)
| Date:
November 9, 1996| Author:
| COPYRIGHT 1996 News World Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Mainstream broadcasters are balking, but local cable outlets said yesterday they are ready to run commercials for vodka, tequila and whiskey after the decision Wednesday by the liquor industry to end its decades-old voluntary ban on broadcast advertising.
The operators of cable stations Black Entertainment Television in the District and Springfield-based News Channel 8 said yesterday the liquor industry should be treated no differently than beer and wine makers, which already advertise heavily on television. The stations are lining up to grab their share of the $228 million ...
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