Plymouth Place designed to increase marque's sales.(Auto Weekend)

The Washington Times | March 1, 1996| | Copyright

Amid the outlet shops of the sprawling Sawgrass Mills Mall west of Fort Lauderdale, Fla., shoppers are confronted with an inviting display of Plymouth vehicles.

The exhibit, which the company calls Plymouth Place, is one of 100 such displays that have been set up in malls located in the top-40 car markets around the country.

The mall displays are not sales outlets in the conventional sense. You still have to go to a franchised dealer to buy a Plymouth. But the mall displays are indeed part of an innovative program to bring more buyers back to Plymouth, ...

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