|
Columbia University Press: Trading on Tradition.(Brief Article)
From:
Technical Communication
| Date:
May 1, 1999| Author:
Shires, Nancy P.
| COPYRIGHT 1999 Society for Technical Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
|
F. Fialkoff. 1998. Library journal 123, no. 14:141-143.
Columbia plans to keep solvent by balancing reference, scholarly, and trade titles and by combining print and electronic publishing, including an innovative collaboration with the university library. Old-line reference titles will provide a predictable cash flo...
Related newspaper, magazine, and journal articles from HighBeam Research
|
Columbia University Press: Trading on Tradition.(Brief Article)
Technical Communication
; F. Fialkoff. 1998. Library journal 123, no. 14:141-143. Columbia plans to keep solvent by balancing reference, scholarly, and trade titles and by combining print and electronic publishing, including an innovative collaboration with the university library. Old-line reference titles will provide a
|
|
ONE OF THE MAGAZINE INDUSTRY'S.
Folio: the Magazine for Magazine Management
; ONE OF THE MAGAZINE INDUSTRY'S most acquisitive companies made its biggest deal of the year with the acquisition of Cowles Media Co.'s magazine holdings. For New York-based Primedia, which in its 10-year history has grown into a $1.5 billion company with 205 magazines, this deal made a lot of
|
|
Controlled title scrubs list clean. (controlled trade titles make changes to cater to readership interests)
Folio: the Magazine for Magazine Management
; A few months ago, a circulation director for a forest industry publication received a phone call from someone who wanted a subscription to the controlled circulation title. The caller said he knew that if he answered the questions on the subscription request form honestly, he'd never receive an
|
|
How to manage seasonal selling.
Folio: the Magazine for Magazine Management
; ... issues of Cosmetic/Personal Care Packaging, an 8,000-controlled-circulation bimonthly, and Pharmaceutical & Medical Packaging News, a 20,000-controlled-circulation monthly. The program lets suppliers buy a one-page ad and run advertorial with company information ...
|
|
The rise and fall of a publishing powerhouse
The Boston Globe
; The rise of publishing empire Harcourt Brace Jovanovich Inc. was driven by the towering personality of former chairman William I. Jovanovich. So, say observers, was its fall. Jovanovich is credited with building Harcourt after World War II from what one analyst called "a relatively good-old-boy
|