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Web business.(housing developer Colony Homes LP successfully exploits Internet World Wide Web)
From:
Professional Builder (1993)
| Date:
September 1, 1999| Author:
| COPYRIGHT 1999 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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The Internet World Wide Web is a potentially lucrative tool for home builders. However, since so many builders have established Internet Web sites, it may be difficult for them to differentiate themselves from rivals. Colony Homes LP successfully overcame this problem after launching its Web site in 1997. It decided to completely renovate, redesign and reposition its site. The move dramatically improved the company's marketing efforts and its sales.
Internet investment pays dividends for Colony Homes.
Sixteen percent. If you follow technology news, that's a number you've seen and ...
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