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Hitting the Bull's-Eye: Target sets its sights on East Coast expansion.(Target Stores Inc.)(RETAIL)(Business)(Brief Article)
From:
Newsweek
| Date:
October 11, 1999
| COPYRIGHT 1999 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Target stores' new marketing blitz brings new meaning to the term "fashion victim." After launching a series of ads this summer featuring Gen-X models in fashions dotted with its red and white bull's-eye logo, Target was deluged with calls from consumers eager to don the funky threads. The discount chain claims it never intended to sell the logo ware, but now it is rushing out a line of bull's-eye boxers, T shirts and PJs. Deadpans marketing chief John Pellegrene: "It's not meant t...
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