WILLIAMSBURG GETS NEW-FASHIONED LOOK; THE BIRTHPLACE OF AMERICAN DECORATING STYLE LOOKS TOWARD THE FUTURE.

HFN The Weekly Newspaper for the Home Furnishing Network | September 6, 1999| | Copyright

WILLIAMSBURG, Va.-There's nothing old-fashioned about Colonial Williamsburg's licensing effort these days. In fact, the Colonial Williamsburg Foundation (CWF) recently retained RuthAnne Miller, a brand-building expert, to help focus its efforts. Working with CWF's own licensing directors, Gail Burger and Kristin Fischer, Miller has come up with a direction for Williamsburg as it begins its fourth century.

"So many brands create a 30,000-square-foot store to provide the experience. We have it here already," said Miller. "Williamsburg is really the origin of American ...

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