What every skeptic should know about subliminal persuasion.

From: Skeptical Inquirer | Date: September 1, 1999| Author: Epley, Nicholas; Kachelski, Robert A.; Savitsy, Kenneth | Copyright information

Classic research by cognitive and social psychologists suggests that subliminally presented stimuli can be perceived and can influence individuals' low-level cognitions. More recent investigations suggest that such stimuli can also affect individuals' high-level cognitive processes, including attitudes, preferences, judgments, and even their behavior.

The report of my death was an exaggeration.

- Mark Twain, in a note to the New York Journal, June 1, 1897

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