Changing the perception of the post-socialist city: place promotion and imagery in Lodz, Poland.

From: The Geographical Journal | Date: July 1, 1999| Author: Young, Craig; Kaczmarek, Sylwia | Copyright information

Little is known about changing attitudes to place in post-socialist East and Central Europe (ECE), but place promotion as a key element of local economic development strategy is increasingly being adopted there. Given that place promotion has attracted criticism it is important to evaluate its use in the post-socialist context. This paper presents a description and evaluation of place promotion in Lodz, Poland. It outlines the problems faced by the city, including its poor image, and the or...

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