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Media buying: getting the best bang for the buck.
Campaigns & Elections
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August 1, 1999|
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COPYRIGHT 1999 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Most pollsters can provide media consultants and candidates with rich data on which groups to go after with which messages. Understanding the strategic dimension of that data is essential to politically efficient ad placement on broadcast TV, cable TV, radio or in the newspaper.
When it comes time to plan a media buying strategy for your campaign, the choices can be baffling.
Should you rely on the local daily paper? Is it time to jump into the brave new world of Internet advertising? Will an all-out television ad deliver your message? Most importantly, how ...
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Levant bio: An intriguing character in clumsy hands
Newspaper article from: The Boston Globe
; ...FOR GENIUS The Life and Times of Oscar Levant By Sam Kashner and Nancy Schoenberger Villard, 512 pp., illustrated, $25 Oscar Levant was jack of all musical trades and master...period in the late 1940s and early 1950s Levant was the most popular concert pianist in...
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A&E's `Levant': Triumphs Of a Troubled Man
Newspaper article from: The Washington Post
; Oscar Levant was magnificent in his misery. And his...television during the '50s and '60s. Levant died in 1972, but he's back on the air...Thompson, who produced and directed "Levant," has done at best a satisfactory job...
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Willimantic may owe Levant $29,000 in taxes
Newspaper article from: Bangor Daily News Bangor, ME
; ...taxes that were supposed to be paid to Levant in Penobscot County. The excise taxes that Jacqueline Gorey accepted from a Levant resident over about eight years were...in fact, they should have been Levant's revenues, according to Maine...
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`Wit's End' lacks insight into Levant's tormented soul
Newspaper article from: The Boston Globe
; ...with music, in two acts about Oscar Levant by Joel Kimmel Directed by Barbara Karp...not always convincing portrait of Oscar Levant, the celebrated musician who was known...Pieced together by Joel Kimmel from Levant's three autobiographies, the evening...
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 "Post-Tribune (IN)")
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PLAY BRINGS OSCAR LEVANT BACK TO LIFE
Newspaper article from: Post-Tribune (IN)
; ...pianist, humorist and author, Oscar Levant in "At Wit's End: A Play With Music...Freeman excelled in capturing the essence of Levant, the cynical, cantankerously neurotic...The answer, it is hoped, is yes. Levant's storied life stands up well to the...
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A Talent for Genius: The Life and Times of Oscar Levant
Newspaper article from: Forward
; ...for Genius: The Life and Times of Oscar Levant. At the height of his popularity in the late 1930s, Oscar Levant was one of the most recognizable figures...Doris Day before she became a virgin." Levant also made 13 Hollywood movies, playing...
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Got a goofy movie idea? Give Levant a jingle
Newspaper article from: Chicago Sun-Times
; ...that formed the consciousness of Brian Levant, the director responsible for unleashing...I grew up watching WGN," said Levant, who physically hails from north suburban...tends to laugh at everything he says, Levant followed his rerun fixation to Hollywood...
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Oscar Levant: Hollywood's First Celebrity Meltdown
Transcript from: NPR Weekend Edition - Sunday
; ...Sunday (NPR) 12-24-2006 Oscar Levant: Hollywood's First Celebrity Meltdown...publicly dysfunctional celebrity. Oscar Levant was born 100 years ago this week and over...country's most acerbic wits. But Oscar Levant considered himself a failure. He was...
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Recalling the warped wit of Oscar Levant
Newspaper article from: Chicago Sun-Times
; ...but I lacked his compassion." - Oscar Levant "I'm a study of a man in chaos in search of frenzy." - Oscar Levant Pause now with your tonic and lime and...stained fingers. On Thursday, Oscar Levant will have been gone 15 years. Elvis...
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California Real Estate Veteran Andrew Levant Rejoins Kennedy Wilson as Senior Managing Director, Business Development.
Newspaper article from: Mergers & Acquisitions Week
; ...announces that it has appointed Andrew Levant as Senior Managing Director, Business Development. Levant is re-joining the group's rapidly growing...circle and so too has my career," said Levant of his move back to KW. "This literally...
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