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Joe Rollo.(Insight)(head of the International Department of the Wine Institute in California)(Column)
Wines & Vines
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August 1, 1999|
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COPYRIGHT 1999 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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The wine industry is blessed with people like Joe Rollo. He's an apparently easy-going guy who knows how to get things done and especially important from a reporter's perspective, always has the answer to your question or if he doesn't, he'll find out.
Rollo is the head of the international department at Wine Institute in California. Under his direction, California wines have been one of the major international success stories of the 1990s.
Tell us how you did it, Joe?
"I think we were all on a learning curve, trying to figure out how to present ...
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