What is fair use?(Legal Outlook)(understanding the Fair Use Doctrine)(Column)

From: Direct Marketing | Date: May 1, 1999| Author: Posch, Robert J., Jr. | Copyright information

The concept of fair use should be understood clearly by advertising professionals because it not only grants individuals the right to use a copyrighted material but it also results in legal implications in terms of promotional wording. They have to remember that the fair use of a copyrighted material is not an infringement act. To determine whether the use of a copyrighted material is a fair use, several factors should be considered including its purpose and character, the nature of the work,...

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