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Serving The Affluent Women's Market.
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REBECCA J. MADDOX IS CEO OF PHILADELPHIA-BASED CAPITAL ROSE, A CONSULTING AND TRAINING FIRM SPECIALIZING IN SERVING THE WOMEN'S MARKET. CYNTHIA M. SOBIESKI IS A PARTNER IN THE PHILADELPHIA OFFICE OF DELOITTE & TOUCHE.
If you are in the business of selling insurance and other financial services, it may come as a much-welcomed insight to learn that there is a large market niche out there that few of your competitors have explored or capitalized on.
It may surpr...
Related newspaper, magazine, and journal articles from HighBeam Research
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Targeting female affluence.(includes related article on financial products and services owned by affluent women)(marketing of financial services)
Bank Marketing
; A new report indicates that affluent women in the US are a growing and largely untapped market for financial services firms, spelling big opportunities for marketers. Marketing dollars are not being well spent when it comes to selling financial services to wealthy women in the US, concludes She
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Serving The Affluent Women's Market.
National Underwriter Life & Health-Financial Services Edition
; REBECCA J. MADDOX IS CEO OF PHILADELPHIA-BASED CAPITAL ROSE, A CONSULTING AND TRAINING FIRM SPECIALIZING IN SERVING THE WOMEN'S MARKET. CYNTHIA M. SOBIESKI IS A PARTNER IN THE PHILADELPHIA OFFICE OF DELOITTE & TOUCHE. If you are in the business of selling insurance and other financial services,
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Survey Explodes Myths About Affluent Women.(Technology Information)
National Underwriter Life & Health-Financial Services Edition
; The image of wealthy women as older, passive consumers of financial services who prefer to buy from other females is being challenged by a survey sponsored by Deloitte & Touche LLP and Capital Rose Inc., both in Philadelphia. Most people would say that wealthy women are widows who have
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Women of Wealth: Many affluent women have earned-not inherited-their wealth. Personal chemistry is essential to developing a relationship with them.
Financial Planning
; When it comes to money, it has traditionally been a man's world. But today, wealthy women have become a large and growing demographic-one that spells opportunity for you. One of the most effective ways to build a strong advisory business and keep it growing is to provide an underserved market with
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 "Western Mail (Cardiff, Wales)")
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Tailoring financial services for female client.(Business)
Western Mail (Cardiff, Wales)
; AFFLUENT women in Wales, who have around pounds 102bn in liquid assets, are getting inadequate product choice from financial service companies, claims Close Wealth Management. As more women work and continue to become increasingly financially independent, the company believes that there needs to be
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