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Better off red than dead in China.(wine marketing)
Business Asia
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October 26, 1998|
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COPYRIGHT 1998 First Charlton Communications Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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An unsolicited decree by the Chinese Government that red wine is good for one's health could not have come at a better time for the largest distributor of Australian wine in China.
Aussino International Foods & Wine -- which is the exclusive agent for McWilliams, Taylors, Taltarni and De Bortolli wines -- has spent almost three years trying to get China's alcohol drinkers to appreciate a good Australian red.
Aussino's vice-general manager Mr Ken Shen said the wine market holds enormous long-term potential.
"This cooling down period does not mean ...
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