FOR ACTIVEWEAR FIRMS, THE OUTSPOKEN LOGO HAS BECOME A NO GO.

From: WWD | Date: May 20, 1999| Author: Feitelberg, Rosemary | Copyright information

NEW YORK -- Bold, brazen logos have become as dated as spandex leotards.

That's why a variety of activewear makers are customizing their logos to appeal to today's marketing-savvy shoppers. The popularity of subtle, harder-to-find logos is prompting O'Neill, Bonfire, Oakley and other firms to change their logo placement.

"Our culture today has a lot of ties to the Internet. Kids these days are much more in tune with brands," said Joey Santley, marketing dir...

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FOR ACTIVEWEAR FIRMS, THE OUTSPOKEN LOGO HAS BECOME A NO GO.
WWD ; NEW YORK -- Bold, brazen logos have become as dated as spandex leotards. That's why a variety of activewear makers are customizing their logos to appeal to today's marketing-savvy shoppers. The popularity of subtle, harder-to-find logos is prompting O'Neill, Bonfire, Oakley and other firms to
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