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Fortant de France: you've come a long way, baby.
Wines & Vines
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May 1, 1999|
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COPYRIGHT 1999 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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"You've come a long way baby" was the ad theme for a cigarette brand aimed at distaff smokers.
It's also a brief summation of Fortant de France, the pioneering French wine marketer which saw France's vast Languedoc vineyards as not a source of vinous embarrassment but as a bright spot in future French viticulture and winemaking.
The "you've come a long way" tag is in reference to the fact that the Fortant brand reached 2.5 million cases in sales in less than 10 years (as of 1997). It has 30% of the French varietal wine market.
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