The art of a direct mail letter.

From: Direct Marketing | Date: April 1, 1999| Author: | Copyright information

Sending a direct mail letter to customers is the most effective direct marketing strategy. However, the letter should be designed carefully and will be more effective if sent without a brochure. As much as possible, only one standard paper should be used not only to save its cost but to make it appear short and easy to read. Moreover, the letter could be made attractive and interesting by providing bulleted information and shortened paragraph.

A letter is a self-portrait of the sender in a direct mail campaign. Here's how to design one that makes you look like Sharon Stone.

A letter ...

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