The Magic Touch!(Earvin "Magic" Johnson as entertainment enterpreneur)

From: Black Enterprise | Date: May 1, 1999| Author: Smith, Eric L. | Copyright information

Magic Johnson's successful movie theater chain which started in Los Angeles, CA, in partnership with Loews Cineplex Entertainment, has now spread to urban neighborhoods across the country. His corporate image has become even more solid with his partnerships with T.G.I Friday's and Starbucks. His strategy is to use themes that he knows well, people, customer service and entertainment.

Earvin Johnson has worked his wizardry on his urban movie theater chain. But will his mastery conti...

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