DRUID: Druid white paper highlights ERM as emerging necessity for UK businesses.

M2 Presswire | May 11, 1999 | Copyright

M2 PRESSWIRE-11 May 1999-DRUID: Druid white paper highlights Enterprise Relationship Management (ERM) as emerging necessity for UK businesses (C)1994-99 M2 COMMUNICATIONS LTD

RDATE:100599

Enterprise relationship management (ERM) is to new commercial strategy emerging for businesses in all industry sectors. Retaining and developing a loyal and profitable customer base is vital in today's competitive industry, but this can only he achieved by organisations who develop a strategy for managing the relationships that they build with customers right across the ...

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