Season's greetings.(using the retail calendar as a promotional tool) From: Entrepreneur | Date: May 1, 1999| Author: Moran, Gwen | COPYRIGHT 1999 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Retail calendars can be used as promotional tools provided creativity and a careful study of buying habits are taken into account. In addition, enough time should be allotted by entrepreneurs to generate effective promotions using the retail calendar.

Using the retail calendar as a promotional tool

For many businesses, the calendar that reads "January, February, March..." isn't nearly as important as the one that reads, "Martin Luther King Jr. Day, Valentine's Day, St....

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