Staples.com and CNN Interactive Strike Online Marketing Agreement; Staples.com to Be Exclusive Office Supplies Retailer for Shop@CNN.

Business Wire | May 3, 1999 | Copyright

FRAMINGHAM, Mass.--(BUSINESS WIRE)--May 3, 1999--

Staples Inc. (NASDAQ:SPLS) today announced an online marketing agreement with CNN Interactive to become the exclusive office supplies merchant for Shop@CNN, CNN Interactive's newest online initiative, also launched today. CNN.com visitors are 141 percent more likely than the average Web user to make an online purchase, according to a CyberDialogue CNN.com Visitor Profile Study.

"This agreement with CNN, combined with our existing partnerships with Yahoo! and GeoCities, will extend Staples' online reach to ...

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