Fleet Financial Group to Sponsor Major League Baseball.

From: Knight Ridder/Tribune Business News | Date: April 13, 1999| Author: Krupa, Gregg | Copyright information

Knight Ridder/Tribune Business News

Apr. 13 -- Fleet Financial Group yesterday became a national sponsor of Major League Baseball, announcing an agreement said to be worth $4 million to $6 million over three years.

It is the first such national marketing deal between a bank and any of the four major sports leagues, officials and observers said.

Unlike their cousins in the more nationally based financial services and insurance industries, banks -- tr...

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