How to select a service provider.(mail delivery)

From: Target Marketing | Date: January 1, 1999| Author: Michell, John P. | Copyright information

The right choice of a mail delivery service provider is one of the most crucial components of a successful mailing campaign, especially for international mailers which are governed by many laws, such as those concerning privacy and some types of premiums. Several criteria should determine the choice of service provider, including speed, mail quantities, special assembly and/or handling, and direct injection of mail. Service considerations such as the kind of service offered and how it suits o...

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