New Odyssey Details Initial Schedule.

From: Multichannel News | Date: March 8, 1999| Author: MOSS, LINDA | Copyright information

Odyssey Channel, which plans to pay cash incentives in order to boost its distribution, unveiled the new program lineup last week for its "soft" relaunch April 4, as it slowly evolves from a religious format to a family-entertainment format.

Odyssey president and CEO Margaret Loesch stressed that the network is just starting its transition of melding Odyssey's faith-and-values fare with library and original content from its new owners, Hallmark Entertainment and The Jim ...

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