bath & Shower.

Chain Drug Review | September 28, 1998 | Copyright

The luxury of me bath has long been accepted in Europe, and the arrival in the United States of such specialty retail chains as Bath & Body Works helped bring the trend to this country. As consumers' expectations have been raised, the bath segment has emerged as a booming part of the skin care category, one as likely to trigger purchases for gift-giving as for personal use.

"Bath has really become more of a fragrance category within skin care," says Des McEttrick, marketing director for Coty Inc.'s Calgon brand. "It has taken on the image of fun, novelty and ...

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