FORD EXTENDS ITS RETAIL STRATEGY TO UNITED KINGDOM DEALERSHIPS.

From: Automotive News | Date: February 22, 1999| Author: WERNLE, BRADFORD | Copyright information

LONDON - A joint venture between Ford and a major dealer group in the United Kingdom will serve as a major retail laboratory to spread the word on best business practices and better customer service to all Ford dealers here.

Ford is also restructuring its own dealer organization in the United Kingdom.

It is replacing traditional zone managers with ``micro teams'' made up of three specialists who help dealers in various areas, including human resources and bus...

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