Beck's ramps up for 1999: Beck's marketing executives discuss aggressive new plans for the upcoming new year.(interviews with Brauerei Beck Director Axel Meerman and Beck's North America Executive Vice President Rainer Meyrer)(Interview)

Modern Brewery Age | January 18, 1999 | Copyright

Recently, Modern Brewery Age conducted an interview with Axel Meerman, director, Brauerei Beck & Co. and Rainer Meyrer, executive vice president, marketing, for Beck's North America. The Beck's brand has been a solid presence in the American market for decades, in large part due to the efforts of beer importing pioneer Walter Driskill. Today, there are many more imported brands to compete with, however, and Beck's has been seeking a way to break through the market clutter. The company has just boosted its ad budget dramatically, with new TV spots that show great promise. The ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

	Hydrolysis Methods Impacts Recovery and Detection of Urine Opiates Magazine article from: Clinical Chemistry ; ...in use. In these procedures, opiates are extracted from urine with hydrolysis to liberate drugs from their glueuronide conjugates. Both acid hydrolysis and enzyme hydrolysis using β-glucuronidase have been reported, with the latter...
	Hydrolysis effects on the molecular weight degradation of condensation polymers as estimated from their prior drying condition. Magazine article from: Polymer Engineering and Science ; ...processability?" While the mathematics of hydrolysis of has been partially addressed by several...maximum limits of drying to minimize hydrolysis. Companies producing hydrolyzable polymers...the loss of physical properties from hydrolysis (2, 6, 7, 16, 17, 19-28...
	The effect of hydrolysis time on amino acid analysis.(SPECIAL GUEST EDITOR SECTION)(Report) Magazine article from: Journal of AOAC International ; ...data derived from multiple hydrolysis intervals can be extrapolated...using the maximum point on a hydrolysis time curve, standard correction...adjustment of subsequent 24 h hydrolyses (6-9). Table 1 outlines...a protein's response to hydrolysis time is nonlinear and varies...
	Optimization of Enzymatic Hydrolysis of Chicken Fat in Emulsion by Response Surface Methodology Magazine article from: JAOCS, Journal of the American Oil Chemists' Society ; ...generate smaller droplets and higher hydrolysis efficiency than mechanical shearing...fixed to prepare the emulsion for hydrolysis optimization. Response surface...rate and reaction time on the hydrolysis process. The results showed that...
	KINETIC STUDY OF HYDROLYSIS OF BENZOATES. PART XXV. Ortho SUBSTITUENT EFFECT IN ALKALINE HYDROLYSIS OF PHENYL ESTERS OF SUBSTITUTED BENZOIC ACIDS IN WATER Magazine article from: Collection of Czechoslovak Chemical Communications ; ...rate constants k^sub 2^ for alkaline hydrolysis of phenyl esters of meta-, paraand...The substituent effect in alkaline hydrolysis of phenyl esters of para-substituted...water). The log k value for alkaline hydrolysis of phenyl and ethyl esters of meta...
	Materials: hydrolysis-resistant thermoplastic polyesters. Magazine article from: Plastics Engineering ; ...hydrolyzed under certain conditions. Hydrolysis results in chain cleavage (Equation...properties. The specific nature of polyester hydrolysis has been widely studied.[1-3...above the [T.sub.g], accelerated hydrolysis may occur. In addition to temperature...
	Effect of controlled k-casein hydrolysis on rheological properties of acid milk gels Magazine article from: Journal of Dairy Science ; ...controlled chymosin-induced kappa-casein hydrolysis of milk was proposed to modify micellar...samples with a degree of kappa-casein hydrolysis of 19, 35, and 51% were obtained...increasing degree of kappa-casein hydrolysis and a small but significant decrease...
	Uptake, Hydrolysis, and Metabolism of Pyridoxine-5'-[beta]-D-Glucoside in Caco-2 Cells1,2 Magazine article from: The Journal of Nutrition ; ...laboratory showed that the intestinal hydrolysis of PNG is catalyzed by cytosolic PNG...hydrolase (LPH). LPH-catalyzed PNG hydrolysis in vitro is competitively inhibited...In the present study, the uptake and hydrolysis of PNG were examined in Caco-2 human...
	The kinetics of the spontaneous, proton- and [Al.sup.III]-catalysed hydrolysis of 1,5-anhydrocellobiitol--models for cellulose depolymerization in paper aging and alkaline pulping, and a benchmark for cellulase efficiency (1). Magazine article from: Canadian Journal of Chemistry ; ...rate of spontaneous hydrolysis of a [beta](1...The spontaneous hydrolysis of 2,4-dinitrophenyl...group (9), such hydrolyses are [S.sub.N...of the spontaneous hydrolysis of glycosides is expected...for the spontaneous hydrolyses of aryloxytetrahydropyrans...
	Parathyroid Hormone Stimulates Phosphatidylethanolamine Hydrolysis by Phospholipase D in Osteoblastic Cells Magazine article from: Lipids ; ...phospholipase D (PLD) activity and PC hydrolysis in UMR-106 osteoblastic cells {Singh...34) Stimulate Phosphatidylcholine Hydrolysis in UMR-106 Osteoblastic Cells: Comparison...Choline and ethanolamine phospholipid hydrolysis was increased within 5 min, and responses...