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BOUCHERON EXPANDS JAIPUR LINE WITH NEW SCENT.
WWD
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December 18, 1998|
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COPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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NEW YORK -- The newest fragrance from Boucheron is inspired by what the jewelry house considers its lucky stone, the sapphire. The scent, Jaipur Saphir, will launch worldwide in mid-March.
This is the second women's fragrance under the Jaipur umbrella. Boucheron launched the original Jaipur in fall 1994, then launched Jaipur Homme in fall 1997.
"For us, building on the Jaipur brand is important," said Michele Evrard, international marketing director for Boucheron.
Jaipur Saphir was created with a younger customer in mind. According to Gerard ...
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