Brunei bids for international tourism.

Cornell Hotel & Restaurant Administration Quarterly | October 1, 1998| | Copyright

Brunei wishes to become a player in the international tourism industry, and like other not-yet-developed destinations, it wishes to avoid the environmental degradation that often accompanies tourism development.

Looking into the not-too-distant future, the government of Brunei sees a day when oil revenues will no longer be sufficient to maintain its residents' current standard of living. Thus, the sultanate has embarked on a policy to develop its tourism industry, marketing itself as a center for trade and as a gateway for tourism into Borneo, which offers unspoiled ...

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