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Lighting up time.(Swedish Match cigarette lighters)
From:
Grocer
| Date:
November 21, 1998
| COPYRIGHT 1998 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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According to a recent report from independent Business Builder's new sponsor, Swedish Match, the UK lighter market is worth 36.5m [pounds sterling], of which the company -- with its Cricket, Swan and Poppell lighters -- has a 25% share.
The report shows a continuing shift from matches to lighters for smoking purposes. Swedish Match says it is outperforming the market with its own sales up 10% in 1997 over the previous year, compared to a UK market increase of 4%.
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