Margo Scavarda: the Broadway's competitive edge. (The Broadway-Southern California) (Holiday Fragrances supplement)

From: WWD | Date: September 11, 1987| Author: Ginsberg, Steve | Copyright information

MARGO SCAVARDA THE BROADWAY'S COMPETITIVE EDGE

With its $100 million in sales, The Broadway has among the largest-volume cosmetics departments in America.

In 1986, The Broadway's fragrances alone racked up sales of around $40 million, and the store's largest vendor, Estee Lauder, exceeded $20 million in sales.

What's even more remarkable is that The Broadway was able to achieve these numbers without having any exclusives, without a major fragrance br...

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