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Washable: silk's newest wrinkle.
WWD
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September 8, 1987|
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COPYRIGHT 1987 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Washable: Silk's newest wrinkle
There is a fundamental change occuring in the silk industry, from an emphasis strictly on elegance a few years back to an easier, more sporty marketing approach for a younger generation of consumers.
And along with the change is a new market buzzword-- "washable' silk--that is bringing excitement to some, confusion and controversy to others.
Some silk veterans sound a note of caution in the offhand use of the term "washable' in relation to silk, but others see it as a development in tune with the current thrust of ...
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