This little tennis star goes to market. (marketing Steffi Graf)

U.S. News & World Report | September 7, 1987| | Copyright

This little tennis star goes to market

When tennis prodigy Steffi Graf takes Stadium Court at the U.S. Open Championships in New York this week, the young West German star will be carrying more than her nation's yearning for victory into the fray. Also riding on her broad shoulders--as well as on her arms, hands, body and feet-- will be the sales aspirations of GM's Opel cars, BASF's tape products, a new line of Adidas tennis apparel and the fortunes of Dunlop rackets.

To millions of televiewers, of course, the 5-foot-8-inch blonde with the blazing forehand ...

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