How fuel oil marketer found fast track with diversification. (Smith Oil Co.)

National Petroleum News | June 1, 1987 | Copyright

How Fuel Oil Marketer Found Fast Track with Diversification

Fast cars and fast food mean fast bucks for E.L. "Bill' Breeland, president of Smith Oil Co., Rockford, Ill.

After 15 years as a small gasoline retailer and home heating oil jobber, Breeland began broadening his business to include racing fuel and convenience stores with delis, self-serve soft drinks and video rentals.

"You can't make it on the streets at competitive prices unless you diversify,' Breeland says, an opinion based on successful experience.

Breeland--and his sons Roger ...

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