THE MARKETING 100: COMPAQ PRESARIO: ROD SCHROCK From: Advertising Age | Date: June 29, 1998| Author: | COPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Compaq Computer Corp.'s vault to No. 1 in home PCs is simple -- and complicated.

It's about execution. Compaq simply implemented the four principles of marketing -- product, price, place, promotion -- more adroitly than any rival.

Compaq restaged the home PC market in February 1997 with the introduction of Presario PC models below $1,000, taking a disciplined consumer-electronics approach built on delivering product, price and brand that met the needs of retailers and consumers.

"We execute quick product cycles to offer the latest technology in time for the key selling ...

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