Baking Soda Differences Drive Domestic Market From: Chemical Market Reporter | Date: April 27, 1998 | COPYRIGHT 1998 Schnell Publishing Company, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

ACCORDING TO CHURCH & Dwight Co. Inc., the maker of Arm & Hammer sodium bicarbonate, per capita consumption of baking soda in the US is three times higher than in Japan and Europe. The company attributes the strength of the US market to greater product differentiation.

Two-thirds of the baking soda produced in the US is tailored to specific applications. Such differentiation includes purity, size of granules, and additives. "The grea...

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