3. COMPETITION IN MARGARINE BUSINESS IN INDONESIA INCREASINGLY TOUGH

From: Indonesian Commercial Newsletter | Date: January 9, 1995 | Copyright information

Indonesia's margarine industry is currently faced with tough competition as can be seen from the fact that margarine producers have been launching agressive promotion through printed media and television. So far, the domestic market for margarine has continued to be dominated by Blue Band, a brand name which has been popular in Indonesia for quite a long time. To compete with Blue Band, some margarine producers have adopted different strategies. One is to use attractive packaging. An...

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